Engineer by training. Creative by instinct. I build performance-led content at the intersection of data, strategy, and authentic storytelling.
FasTreat is an online ADHD care platform on a mission to make treatment more affordable and accessible for Canadian adults. With same-day appointments, no phone calls needed, and a professional provider team offering customized treatment plans—FasTreat is redefining how adults access ADHD support.
The challenge: raise awareness about adult ADHD, break the stigma surrounding mental health, and drive bookings for their limited-time $199 CAD assessment offer. The brief called for 2 direct-response ads and 1 organic educational concept.
A phone call between two friends. One has waited nearly a year for an ADHD assessment. The other discovered FasTreat and got seen the same day.
Direct Response · Skit FormatDirect-to-camera testimonial walking through the diagnosis journey: the overwhelm, discovering FasTreat, and the relief of finally getting support.
Direct Response · Testimonial FormatShowing the same everyday task done with ADHD versus without. Raises awareness, builds empathy, drives conversation.
Organic · Educational · Trend FormatYour creative work has truly made a significant impact. The current CTR for the ads is above 3%, and the Hook Rate is above 25%. Your ability to craft engaging, effective ads is evident and exciting for future collaborations.
AlexIncredibly creative work. The video was absolutely perfect as is. She has a natural eye for content that just works.
MurielWorking with Success has been a great experience. She's very creative, her editing is excellent, and the final content looks polished. Communication is smooth and easy, making the whole process seamless. We look forward to working together again.
MariaSuccess was very easy to work with, providing excellent content on a prompt and professional level. Highly recommend her if you're looking for unique and engaging content!
MandyA+ Delivery. Her communication was always clear and timely. What stood out most was her ability to digest our brand key message and turn it into an engaging, fun, and effective video.
SandraShe displayed professionalism, a personable demeanor, and adapted easily to our needs. The final video exceeded expectations, perfectly blending lifestyle shots and dynamic editing. We cannot wait to work with her again.
FredUsage Rights & Raw Videos Are Available.
Rates Are Available Upon Request.
Custom Packages Available To Suit Your Business Needs.
Deep-dive into the brand, audience, competitors, and market trends. Understanding the landscape is step zero.
Brainstorm concepts, hooks, and angles. Build a swipe file of high-performing references grounded in evidence.
Define the creative direction, messaging hierarchy, format selection, and campaign brief with clear objectives.
Script, film, and edit performance-led content. Every element from hook to CTA is intentional.
Deploy with clear success metrics. Analyze CTR, hook rate, and engagement to measure what works.
Roll out across channels. Paid social, organic, or both. Every variable is tracked.
Take what the data says and build again, better. The loop closes and opens at the same time.
Available for consulting engagements with brands and teams looking to build or sharpen their content marketing strategy.
Review your existing content library. Identify what is working, what is not, and why. Deliver actionable recommendations.
Build a data-informed campaign from brief to rollout. Includes messaging framework, format selection, and creative direction.
Help brands build a repeatable UGC pipeline: creator briefs, approval workflows, usage rights, and performance benchmarks.
Workshop facilitation on UGC strategy, direct-response creative, and performance content for teams and creators.
Available for keynotes, panels, and workshops on UGC strategy, performance content, and the intersection of data and creativity.
Engaging presentations on UGC trends, direct-response creative, and building performance-led content strategies that drive measurable results.
Bringing real-world experience from 50+ brand partnerships to conversations on influencer marketing, creator economy, and digital strategy.
Hands-on sessions teaching teams how to create high-converting UGC, write direct-response scripts, and build repeatable content systems.
Sharing insights with students, aspiring creators, and marketing communities on building a career in digital content and UGC.
Whether you are hiring for a full-time role, a contract engagement, or a consulting project, I would love to talk.